Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.Recognize that in the long run, business reality trumps market expectations.Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.Forget the fads and marketing hype, and focus on what works in the real world.Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future. He is a hero to them and to me.”īogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many others. Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. For decades, Jack has urged investors to invest in ultra-low-cost index funds. This strategy is favored by Warren Buffett, who said this about Bogle: “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.īogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.Ī portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle’s investment principles have endured and served investors well. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

Bogle reveals his key to getting more out of investing: low-cost index funds. The Little Book of Common Sense Investing is the classic guide to getting smart about the market.

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